Working with small businesses is my jam. As a child of rural America, it's important for me to pour into the people who work to make our small towns great.
It just so happens creating brand identities is one of my specialities.
When I work with a small business, like Steel Velvet, I start with the basics. I need to know who you are as human, as a business owner, and as a member of your community before we create a brand identity.
Branding is more than a logo you throw on an invoice. Think of it like your last name: although you may grow and evolve as a person, your last name always stays with you.
While your immediate needs may include a logo for your business' Facebook page, I consider all the places your logo will be used to ensure it will be a timeless business asset. A logo must not only look good on your Facebook profile, but it also needs to translate to other non-digital mediums like shirts, windows, business cards, and shopping bags.
While there are many variable to consider, let's break it down in terms of color selection.
If you're drawn to the color blue, I must look at the various ways the blue will be created. Depending on the variation, the blue you love on the screen may print a tick purple or significantly darker than you desire on your business cards.
Why the difference? While digital screens typically use three colors (red, green, and blue), printers use four colors (cyan, magenta, yellow and key - or black) and/or spot colors (the official name of the color) to create the full spectrum of colors.
Whew, that was a lot of explanation. The point is, it's my job to ensure you receive a timeless product. My time as a team member at both the National Cowboy & Western Heritage Museum and Connors State College has afforded me the opportunity to create thousands of print and digital files, which means: I've got this.
Through my extensive marketing experience, I've connected with enough vendors and suppliers to fill a few Rolodexes. This means, from product tags to museum displays, I can work directly with a vendor to ensure your final project is a perfect representation of your brand.
If you're ready to create (or re-create) your brand identity - I'm ready to work with you.
